The office of the CFO · for owner-led businesses

Most businesses this size can’t justify a full-time CFO. They can justify ours.

The whole finance function, staffed part-time: your books, your controls, a monthly report, and a partner in the room when the big decisions come.

Fixed fees, agreed up frontPartners do the workChicagoland
04 · THE COUNSELforecasts · pricing · exit03 · THE REPORTINGone page, every month02 · THE CONTROLSapprovals · checks01 · THE BOOKSreconciled · closed
Case in point
$20k → $50k

Monthly revenue at an auto aesthetics shop, the first month after the numbers showed who the real customer was.

Who does the work

Big Four transaction advisory and buy-side diligence at a global bank. We’ve been the people hired to check whether a company’s numbers hold up.

Our promise
No findings, no fee.

If The Read doesn’t turn up findings worth more than it costs, you don’t pay for it.

01The office

A CFO is a whole office. We staff every floor.

Most owners piece this together from a bookkeeper, a CPA and a few hours of someone’s time. Here is who usually covers what.

The floor
A bookkeeper
Your CPA
A typical fractional CFO
UsMadison West
04The CounselForecasts, pricing, hiring, lenders, a sale.
BookkeeperDoesn’t cover it.
Your CPACovers part of it.At tax time
Fractional CFOCovers it.A few hours a month
Madison WestCovers it.In the room monthly
03The ReportingOne page, every month, you can act on.
BookkeeperCovers part of it.Raw statements
Your CPADoesn’t cover it.
Fractional CFOCovers part of it.If the books allow
Madison WestCovers it.Every month
02The ControlsApprovals and checks that stop repeat mistakes.
BookkeeperDoesn’t cover it.
Your CPADoesn’t cover it.
Fractional CFOCovers part of it.Advises on it
Madison WestCovers it.Built and run
01The BooksEvery account reconciled and closed monthly.
BookkeeperCovers it.Their whole job
Your CPACovers part of it.Once a year
Fractional CFODoesn’t cover it.
Madison WestCovers it.Closed every month
—Outside the officeTax filing, audit, review, attestation.
BookkeeperDoesn’t cover it.
Your CPACovers it.Keeps all of it
Fractional CFODoesn’t cover it.
Madison WestDoesn’t cover it.Hands your CPA clean books
Covers itCovers part of itDoesn’t cover itMadison West is not a CPA firm
02What you get

One page on your desk. Every month.

Software does the fast, repetitive work. A partner who knows your business checks it before it reaches you.

Monthly report · August
Sample Auto Shop
Sample · illustrative figures
Revenue$48.2kUp 12% on July
Gross margin41%Target 40%
Avg repair order$612Up $38
Labor rate$118/hrDown $6
Revenue, last six monthsMarAprMayJunJulAug
What the numbers say

Everyday protection packages bring in most of the profit. Lead with them.

Labor rate slipped because two jobs were quoted under the rate card.

Cash covers nine weeks of costs. A hire in October is safe.

On the agendaDo we hire a second technician before winter?
  1. Step 1

    Books closed

    Every account reconciled, every transaction coded. Nothing waits for year end.

  2. Step 2

    The page

    One page, same layout every month, in plain words. The five or six numbers that run your business.

  3. Step 3

    The review

    An hour with a partner. We bring the page. You bring the decision.

03How we start

Three steps. You decide at each one.

Every step has a fixed fee, agreed in writing before work starts. You can stop after any of them.

1

The Read

Two to four weeks inside your numbers. You get a written memo: what’s wrong, what it costs you, and what to fix first.

No findings, no feeLearn more
2

The Build

We fix what The Read found, in order: the books, the controls, then the report. Scoped in writing up front.

90-day working-system guaranteeLearn more
3

The Office

We run it every month. Books closed, report delivered, review held, and a partner on call for the big calls.

Month to monthLearn more
Exit readiness

Selling in the next few years?

Buyers pay more for numbers they can trust. We get your books, reporting and story ready for the buyer’s review, well before you list.

Get ready to sell
PE-backed companies

Backed by private equity?

The same four floors, aimed at your 100-day plan and reporting your investment committee will actually use.

For sponsors and portfolio teams
05Questions

Straight answers.

Anything else, write to info@mwestpartners.com. A partner answers.

Do you replace my CPA?

No. Your CPA keeps tax and audit. We keep the books and everything above them, and hand your CPA clean records at year end.

What does it cost?

Every piece of work has a fixed fee, agreed in writing before we start. We share The Read’s price on the first call.

Do I have to change software?

No. We work on top of the accounting, POS and payroll tools you already run.

Who actually does the work?

The partners. The people on your first call are the people who keep your books and sit in your monthly review.

How fast can we start?

The Read starts within two weeks of the first call and takes two to four weeks.

Start a conversation

Tell us what the numbers aren’t telling you.